The Service Business
Online Ad ROI Calculator

Stop guessing. Plug in your numbers below to see exactly how many clicks, leads, and paying customers you should be getting from your ad spend.

Step 01

Your Business

What is your main service?

What is the average price of this service?

Average Purchases per Customer

Step 02

Monthly Ad Spend$2,000

$500$10,000

Expected Agency / Partner Fee$1,000

$0$5,000

Average Cost Per Click (CPC)$5.00

$1.00$50.00

Website Conversion Rate (Traffic into Leads)10%

1%30%

Your Sales Close Rate (Leads into Customers)20%

1%100%

Monthly Clicks

400

Monthly Leads

Cost Per Lead

$50

New Customers

Acquisition Cost

$375

Front-End Gross Revenue

$20,000

Lifetime Value Pipeline

$20,000

Net Profit (after Ads & Fee)

$17,000

True Return on Investment

6.7X